Male aesthetic treatments are on the rise, and their popularity shows no signs of slowing down. Over the last 20 years, the demand for these treatments has skyrocketed by an impressive 99%.
This raises questions: ‘What exactly defines a male aesthetic treatment?’ and ‘Which treatments are leading the charge in 2025?’
If you’re curious about what the modern man seeks to look and feel his best, keep reading as we dive into male aesthetics and explore the top treatments influencing this growing trend.
The Advantages of Aesthetic Treatment
Aesthetics have long been a point of fascination for humans, with the first cosmetics dating back over 6,000 years. However, aesthetic treatments have greatly improved in the last 10 to 20 years with revolutionary treatment options and procedures becoming available. Modern-day aesthetic treatments offer permanent and predictable results.
Today’s aesthetic clinic offers customers full customisation of their procedures to achieve their dream results. Non-invasive aesthetic procedures ensure fast, natural-looking results with little to no downtime. With men often not seeking to appear enhanced, the ability to produce natural-looking results from aesthetic treatments has been a game changer.
Demand for Aesthetic Treatments Among Men
In recent years, there has been a remarkable shift in societal attitudes towards men’s grooming and self-care. Men are now more proactive in taking care of their appearance and seeking aesthetic treatments to improve their confidence and overall well-being. The stigma surrounding aesthetic treatments for men has reduced, leading to a rise in demand for these services.
Men are realising the benefits of aesthetic treatments in addressing common skin concerns such as wrinkles, acne scars, and uneven skin tone. With the growing availability of specialised treatments tailored to men’s unique needs, it’s no surprise they are embracing these options.
Anti-Wrinkle Injections & Fillers
Made popular with women for their fantastic results, it is no surprise that anti-wrinkle injections and fillers are becoming increasingly popular with men. Men have complete control over their treatment, with bespoke options that let them decide exactly what to adjust and what to leave untouched.
Though this treatment area is still made up of more women than men, a study from ISAPS showed roughly 14.9% of Botox procedures were performed on men in 2022, indicating a female-to-male ratio of about 6 to 1, and it’s predicted to continue growing.
Anti-wrinkle injections and fillers are semi-permanent, meaning their results last for months after treatment. Over time the body breaks down the products used in these treatments and another treatment session will be necessary.
At Light Touch, we offer a broad selection of anti-wrinkle injections and fillers, all of which are FDA-approved and carried out by expert practitioners. To learn more about the options we offer, book your consultation to speak to one of our experts.
Laser Hair Removal
Laser hair removal treatments are one of the most popular non-invasive procedures in the aesthetic industry. It gives you total control over hair reduction in almost every area of the body. Laser hair removal options avoid any pain associated with alternatives such as waxing while remaining fast and extremely effective.
Laser hair removal treatments for men often target the face and neck, chest, back, and legs to help control, remove, or shape the body hair. Typically, men have thicker, more dense hair than women while also having a lower pain threshold. Laser hair removal delivers the necessary power output to remove even the thickest hairs while remaining almost pain-free.
At Light Touch Clinic, we use advanced laser hair removal systems to provide fast and effective sessions for all of our customers. Our practitioners apply their expert knowledge and experience to every hair removal session and have specialist training that covers procedures for both men and women.
Dermal Fillers
Dermal fillers have gained popularity as an effective aesthetic treatment for both men and women. Traditionally associated with women, dermal fillers are now increasingly sought after by men to address concerns such as volume loss, facial asymmetry, and the signs of ageing. Dermal fillers offer a non-surgical solution to enhance facial contours, restore youthful volume, and achieve a more balanced appearance.
As men age, they may experience a loss of facial volume, resulting in a hollow or sunken appearance. Our dermal fillers are composed of hyaluronic acid, which is a substance naturally found in the body – it helps replenish lost volume and restores a more youthful facial structure. By precisely injecting fillers into targeted areas, such as the cheeks, temples, or jawline, dermal fillers can effectively enhance facial contours and create a more balanced and harmonious appearance.
Skin Resurfacing
When you think about aesthetics one of the first things you will often think about is the skin. As the largest organ in the body, keeping the skin looking and feeling healthy can make a big difference.
Skin resurfacing is a treatment that has developed rapidly over the years. It can help to remove scarring, pigmentation, and blemishes through advanced laser technology.
As men become more aware of the aesthetic industry, many of them are beginning to discover the advantages skin resurfacing can have.
It can be beneficial for those who have suffered from acne or other scarring conditions. Laser skin resurfacing can be complete on almost any part of the body and can have a big impact on raising self-confidence levels.
Acne Scar Treatment
Acne, a common skin condition, can leave behind scars that serve as a constant reminder of past breakouts. These scars can be particularly challenging for men, as they may affect their facial appearance and make them feel self-conscious or insecure.
Men with acne scars may find themselves covering up with makeup or facial hair, avoiding social situations, or feeling hesitant about their overall appearance. The emotional toll can be significant, affecting personal relationships, professional opportunities, and overall well-being.
Each person’s skin is unique, and the severity and type of acne scars may vary. A tailored approach is essential to address specific concerns and achieve the best possible results.
Consult with one of our practitioners to create your personalised acne scar treatment plan and begin your journey to being confident in your skin once more.
Body Contouring
Non-invasive body contouring treatments give you total control over your body’s appearance while offering incredible results.
The treatment involves using fat freezing technology – you apply controlled cooling to specific areas, freezing the fat cells without harming the surrounding tissues. Over time, the body naturally gets rid of the destroyed fat cells through its lymphatic system.
Invasive liposuction has traditionally been used to complete this process and is still one of the most popular cosmetic surgeries for men today. However, non-invasive body contouring treatments are emerging as the superior alternative.
Advantages of body contouring include up to a 30% fat cell reduction, no incisions, minimal recovery time, and is virtually painless—making it a top choice for those seeking excellent results without needing surgery.
Final Thoughts
Male aesthetics are evolving, offering men more ways to take charge of their appearance and feel confident in their skin. With advancements in non-invasive treatments, achieving natural, effective results has never been easier.
These options reflect a shift in how men look at self-care, combining convenience with transformative outcomes.
Contact us to book a consultation or for more information on male aesthetic treatments, or visit our treatments page to view our full list of men’s aesthetic treatments.
